About Us
Meet The Optima Cleaners Team Across Australia
Optima Cleaners provides specialised residential and commercial cleaning services across Australia, delivered by a national network of local, owner-operated businesses. We connect busy homeowners and businesses with dedicated cleaning specialists in their own community.
At our core is a simple but powerful philosophy we call the “Win-Win-Win”. It’s the framework that benefits everyone:
- For Our Clients, It’s a Win: You get a thorough clean from a local business owner who is personally invested in your satisfaction. Our national office handles the scheduling, payments, and support, so your local professional can focus entirely on delivering a flawless result.
- For Our Franchise Partners, It’s a Win: They build their own successful business without the guesswork. We provide the brand, the marketing model that generates pre-qualified leads, and the centralised booking dashboard. They don’t have to spend their evenings chasing work; we fill their schedule so they can focus on providing an exceptional service during the day.
- For the Optima Brand, It’s a Win: By empowering our franchisees to succeed and keeping our clients delighted, the Optima Cleaners name grows as a benchmark for trust and quality.
It means getting your weekend back. It means walking into a spotless office on a Monday morning. From handling grease-heavy BBQ restorations before a family gathering, to managing a full end-of-lease clean that helps secure your bond, our network is at your disposal.
Meet the Founder Behind Optima Cleaners
The Optima Cleaners company was born from first-hand experience. Our founder, Radoslav Radev (Mark), built our franchise model based on years of seeing the industry from both sides of the fence.
Having served as both a CEO and a franchisee within a major global services network, Mark saw what truly worked and what didn’t. He saw talented, hardworking franchisees struggle with the parts of the business they weren’t experts in, like marketing and lead generation. They were often left to sink or swim on their own.
Mark knew there had to be a more supportive, more integrated way. And so he founded Optima Cleaners to build that system. It was designed from the ground up to be a true partnership, where world-class operational support is not an afterthought but a core component of the business.
This commitment to mutual success is the foundation of our “Win-Win-Win” model.
Our Story
Optima Services was born by the immense desire of the owner and founder Radoslav Radev (Mark) to create business which could be a win-win-win for all parties in the journey – customer, franchisee and franchisor. Mark’s got a diverse experience including being a both CEO and Franchisee in one of largest and most prominent Domestic Services Franchises in the world. His journey there inspired him and gave him the confidence to design a Franchise system which combines the best of all Franchise models on the market. A unique blend great people with values and as an end product we have the a business which indeed is beneficial for all parties involved.
Our Mission & Vision
Our mission is to empower local entrepreneurs to deliver cleaning services that make life easier for Australian households and businesses. We are committed to building the nation’s most trusted network of cleaning specialists, expanding our presence in major Australian cities and regional hubs.
Our aim is to be the simple, reliable solution for any specialised cleaning job, every time.
Our Values
Our company mission and values are the operational code for our experienced cleaning professionals. These are the principles that guide every booking, every clean, and every conversation across the Optima network:
- Serve with genuine care.
- Exceed expectations, always going the extra mile.
- Learn something new every day.
- Operate on a “Win-Win-Win™” basis.
- Act with honesty and integrity.
- Offer and accept feedback to improve.
- Adapt constantly to stay great.
- Solve problems proactively.
- Treat everyone with respect.
- Uphold professional cleaning standards on every job.
Proud Member of Franchise Council of Australia
Optima Cleaners is a proud Franchisor Member of the Franchise Council of Australia.
This reflects a commitment to fair and transparent systems, clear communication, and responsible franchising. Being part of the FCA supports our focus on building long-term partnerships with franchisees, providing proper support, and operating a franchise model designed for stability, growth, and mutual success.
Meet the Team Behind Optima Cleaners
While our local franchise partners deliver the hands-on service, our national support team works behind the scenes to deliver a seamless experience for every client. This is the team that manages bookings, coordinates support, and keeps the Optima network running smoothly:
Customer Excellence
Sales & Support
Business Development
Marketing & IT
Finance
Frequently Asked Questions (FAQs)
What industries does Optima Cleaners provide cleaning services for?
We provide extensive commercial and residential cleaning services in Australia. Our teams are equipped for a wide range of jobs, including:
- Residential: Specialised tasks like end-of-lease cleaning to help with post-lease inspections, intensive carpet steam cleaning, and BBQ cleaning.
- Commercial: Tailored cleaning solutions for various sectors, including offices, retail stores, childcare centres, and medical facilities.
How does the Optima Cleaners franchise model work?
For our customers, it means you get the personal accountability of a local owner backed by the reliability of a national brand. For our franchise partners, we provide pre-qualified leads directly to their schedule via our centralised booking system. This means they can focus on delivering a great clean, rather than chasing their next job.
How does Optima Cleaners maintain consistent service quality across its franchise network?
Quality is at the heart of our model. We deliver consistency through comprehensive training in our specific cleaning methods, shared quality checklists, and a direct client feedback system after every job. This means that a carpet clean in Perth meets the exact same high standard as one in Sydney, giving you a reliable and professional result no matter where you are.
Ready for a Flawless Clean or a Fresh Start?
For Homeowners & Businesses:
Get a fast, no-obligation quote for any of our specialised cleaning services.
Contact Optima Cleaners Today
Whether you’re seeking exceptional cleaning services for your home or business, or interested in joining our growing network of successful franchisees, Optima is here to help you achieve your goals.